SUPPORT AND ISOLATE - "Certainly you
can do that, so obviously you are interested in coverage, correct? Is
getting it later your only concern?"
TRANSITION STATEMENT - "I understand
how you feel, others have felt the same way, but they found that if they
were interested in the protection it was better to enroll in it today as
opposed to waiting later because it would save them money"
NARROW QUESTION- "And is saving money
important to you Mr. Customer?"
FEATURE/ BENEFIT PRESENTATION - "As the
price of parts and labor continue to increase, naturally so does the
price of service contracts. We have annual and sometimes
semi-annual price increases. In addition, as a vehicle gets more
miles and the cost of the service contract goes up due to surcharges
whether because the vehicle is nearer the end of the warranty period.
And, it is also possible that the vehicle would qualify for less
coverage than it does right now so today will always be your best
value."
TRIAL CLOSE STATEMENT - "When you
consider the price increases, the fact that you may qualify for less
coverage later and the fact that the only time to include the coverage
into you monthly payment is today, doesn't it make sense to enroll in
the coverage today rather than getting it later?"
CLOSING STATEMENT - "Would you like the
Preferred Plan or the Value Plan"